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Higher Professional Technical Course in Marketing and Digital Commerce Management

The Higher Professional in Marketing and Digital Commerce Management is someone who plans, organizes, coordinates and controls the different activities that make up the marketing and sales operations, carried out through traditional and digital channels.

Specifically, a graduate of this course will be able to develop the following activities:

1) To Collect and process information necessary for the forecast and planning of commercial activities;

2) To Collaborate in the management, planning and implementation of marketing policies in the organization;

3) To Manage results-oriented sales teams;

4) To Help design and plan an information system to support management and digital commerce;

5) To Plan, organize and control work teams and evaluate reports on different situations;

6) To Know and apply sales and negotiation techniques, according to the organization's management objectives.


342 Marketing and Advertising
Number: r/Cr68.2/2014
No. dispatch/concierge: 3127/2022
1º Year
Curricular unit Period ECTS
Principles of Management 1st Semester 5.0
Marketing Fundamentals 1st Semester 6.0
Human Resource Management 1st Semester 5.0
Technical English 1st Semester 4.0
Applied Mathematics 1st Semester 6.0
Technical and Comercial Portuguese 1st Semester 4.0
Business Law 2st Semester 6.0
Market Research 2st Semester 7.0
Sales and Negotiation Management 2st Semester 6.0
Management Information Systems 2st Semester 4.0
Forecasting and Planning Techniques 2st Semester 7.0
2º Year
Curricular unit Period ECTS
E-commerce 1st Semester 5.0
International Business and Trade 1st Semester 4.0
Digital Commerce Tools 1st Semester 5.0
Supply Chain Management 1st Semester 6.0
Branding 1st Semester 5.0
Promotion and Merchandising 1st Semester 5.0
Practical Placement 2st Semester 30.0
  • Professional exits: Commercial
  •  Responsible for digital marketing
  •  Product(s) manager
  •  Sales team manager
  •  Responsible for commerce and retail
  •  Responsible for logistics activities.

ACCESS CONDITIONS: The following groups can apply: Holders of a secondary education course or legally equivalent qualification; Students who have passed the tests specifically designed to assess the ability to attend higher education for those over 23 years of age, carried out for the course in question; Holders of a technological specialization diploma (DET), a higher professional technician diploma (DTeSP) or a higher education degree, who wish to re-qualify professionally. Applications for admission to the course are submitted online. https://www.ipp.pt/ensino/candidaturas > Candidaturas > Cursos Técnicos Superiores Profissionais