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Workshop | Mobile Transformation, Mobile Revolution and Entrepreneurship Opportunities in Marketing

Evento

Quando

23 > 23.11.2021 · 14:30 > 16:30

Onde

ESTG | Auditório Prof. Doutor Luís Soares

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+ 351 255 314 002

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A Escola Superior de Tecnologia e Gestão do P.PORTO convida a comunidade a participar no Workshop Internacional “Mobile Transformation, Mobile Revolution and Entrepreneurship Opportunities in Marketing: The Cases of Mobile Apps Design using KANO and QFD Models”.


Convidado: Süleyman Barutçu - Pamukkale University, Turkey 

Süleyman Barutçu is a professor of Marketing at Pamukkale University in Denizli, Turkey. He earned his MBA degree at Fairleigh Dickinson University, NJ, USA, and PhD degree from Dokuz Eylül University, İzmir, Turkey. He has studied about Information Technology, Mobile Marketing, Mobile Commerce, mHealth Apps, Customer Loyalty, Relationship Marketing, Mass Customization and Supply Chain Management. He has published several articles and papers in scientific journals, national and international congresses, and has given numerous seminars about supply chain management and more recently, about mobile transformation and mobile marketing.


 

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